Designing products that grow businesses.
Quantifiable experience.
Experience gained collaborating with technology companies, software consultancies, and product teams.
+10
Years designing digital products.
+5
Industries where I've built product experiences.
+20
Multidisciplinary teams I've worked with.
+40
Digital product projects delivered.
Vision, strategy, design & technology.
I’m a Product Designer with over 10 years of experience creating and evolving digital products, combining product strategy, UX/UI design, and close collaboration with business and technology teams.
Throughout my career, I’ve worked across multiple industries helping companies define product vision, translate business needs into scalable solutions, and continuously improve user experiences.
I’ve led the design and evolution of digital solutions, including B2B SaaS products, from early discovery and MMP definition to iterative improvements driven by data and user insights.
AI-powered design.
Integrated into every phase of the process to accelerate discovery, enrich decisions, and free up time to solve real problems.
Core of the process
Discovery
Understanding the context, business goals, and user needs.
Definition
Articulating the product vision, framing the problem, scope, and product success criteria.
Research
Data analysis and insight validation to reduce uncertainty.
Ideation
Exploration of solutions and generation of viable concepts.
Design
Building user-centered experiences and visual systems.
Prototyping
Translating solutions into functional, testable prototypes.
Validation
Continuous evaluation with users and data to optimize the solution.
10x
Faster idea exploration.
5x
Speed in prototyping with code.
70%
Less time on repetitive tasks.
100%
More focus on strategy and users.
How I approach every project.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.
Define before acting
Collaborative work to align goals and define the vision of a viable and valuable products.
User first
Every key decision starts by understanding people and the context in which they will use the product.
Iterate constantly
Rapid prototyping, early validation, and continuous improvement based on data and real feedback.
Function before form
Utility guides every design decision; form comes later, in service of function.
Purposeful aesthetics
Visual beauty that always serves the function and enhances the user experience.
Respect for the outcome
Delivery of well-documented projects and an open communication channel for ongoing improvements.