About.

With over 15 years of experience in Product Design, I create functional, visually engaging, and innovative digital products that align user needs with business objectives and technical feasibility. When needed, I also collaborate with IT teams on front-end development to accelerate implementation.

Combining a strong foundation in design principles and methodologies with deep technical insight and business acumen, I deliver solutions that are not only effective and elegant, but also strategically sound and feasible to build.

Skills.

UX research

User interviews and surveys.

Behavioral and needs analysis.

Business and competitor understanding.

Insight-driven design decisions.

Data synthesis to inform strategy.

Planning and strategy

Product vision definition.

Roadmap and release planning.

Feature prioritization.

Alignment with business goals.

Collaboration with stakeholders.

Definition

MVP, MLP and MMP scoping.

Lean product definition.

Early validation cycles.

Design handoff documentation.

Clear criteria for success.

User-centered design

Research-based decisions.

Clear and usable interfaces.

Accessible and inclusive design.

Focus on user trust and flow.

Continuous user feedback integration.

Prototyping

Wireframes and mockups.

Interactive prototypes.

Usability testing support.

Fast iteration cycles.

Fidelity adjusted to context.

Coding

Web development with Astro, React and Tailwind.

Integrations with Farebase and Contentful.

Static UI components with Angular and Bootstrap.

AI-assisted JavaScript.

Design-dev collaboration.

Experience.

Sr. Product Designer

LeaseMD

Financial services company / From June 2021 - Current

Currently, I collaborate with the CEO, PO and the IT team to develop the company’s new products vision, design the products roadmap, and release plans. I am responsible for the creation and validation of new ideas, the heuristic analysis of the applications in use and the design of the user experience and interfaces of the products. I handle the design and development of the company’s websites, CMS, and landing pages, and support front-end web app development when needed.

Work tools

UX/UI Lead

Kata Software

SaaS company / From November 2017 to June 2021

I was responsible for creating the UX/UI area of the company. Together with the CTO and PO I worked on the design of the vision of the company’s new SaaS products. I was part of the team that compiled the requirements and developed the functional definition of these products. I was responsible for both the execution of the user research and the user experience design activities, as well as leading the development of the user interface proposals.

Work tools

UX/UI Designer

Mobiik

Technology services company / From July 2014 to November 2017

I worked under Microsoft MCS and on Mobiik projects, being responsible for researching the feasibility of new products, the validation of requirements and the development of user experience and user interface designs. When necessary, I collaborated with the IT team in building static HTML of the designs.

Work tools